AVIF Image Format: The Next Generation Compression Standard
AVIF offers 50% better compression than JPEG at similar quality. Learn AVIF browser support, encoding, and when to adopt it.
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Tags: image, avif, formats
AVIF Image Format: 50% Smaller Than JPEG at the Same Quality If WebP was a meaningful upgrade from JPEG, AVIF is a generational leap. The AV1 Image File Format produces images roughly 50% smaller than JPEG at equivalent visual quality — and 20–30% smaller than WebP. For high-traffic websites where image delivery costs matter, AVIF is the most compelling format available in 2025. This guide covers what AVIF is, the real tradeoffs versus WebP and JPEG, current browser support, and how to serve it with a proper fallback chain. What Is AVIF? AVIF is based on the AV1 video codec, developed by the Alliance for Open Media (an industry group including Google, Apple, Microsoft, Netflix, Amazon, and others). It stores images using the same intra-frame compression that AV1 uses for keyframes in…
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