Canonical URL Guide: rel=canonical for Duplicate Content
The rel=canonical tag tells search engines which URL is the authoritative version of a page. Learn when to use it, common mistakes, and how to audit your site.
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Tags: url, seo, html
Canonical URL Guide: Prevent Duplicate Content with rel=canonical Duplicate content doesn't just mean copying text from another website. It means Google finds the same content at multiple URLs on your own site — and that causes ranking dilution, crawl budget waste, and link equity fragmentation. The tag is the primary tool for telling search engines which URL is the authoritative one. --- What rel=canonical Does The canonical tag lives in and points to the preferred version of a page: When Google finds this tag, it treats as the "real" URL to index, and treats the current page as a duplicate. Any links pointing to the duplicate consolidate their ranking signal to the canonical URL. What it does NOT do: It's a hint, not a directive — Google can override it if the canonical seems wrong It…
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