Color Consistency Guide: Design Tokens and Audits
How to maintain color consistency across web, mobile, and print. Covers design tokens, style guides, component libraries, and color audits.
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Tags: color, design-systems, branding
Color Consistency Guide: Keep Colors Uniform Across Your Product Color drift is invisible until it isn't. It happens slowly: a developer uses a slightly different hex because the value wasn't documented. A designer exports an asset from a different color profile. A third-party tool renders the brand blue just slightly greener. A new team member picks "close enough" from an old design file. Two years after launch, your brand blue looks different on every surface, and nobody can tell you what the correct value is. Color consistency is not a design problem with a design solution. It is a systems problem — caused by insufficient documentation, tooling gaps, and missing enforcement — that requires a systems solution. This guide covers the root causes of color drift, the platforms where…
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