Color in Typography: Choosing Text Colors for Readability
How to choose text colors that maximize readability and hierarchy. Covers body text, headings, links, and placeholder color best practices.
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Tags: color, typography, design
Color in Typography: Choosing Text Colors for Readability Text color is where most accessibility failures live, and where most designers underestimate the complexity. The font, the size, the weight — these get extensive attention. The color that text appears in often gets a hex code from the brand palette and minimal further thought. The result: secondary text that's too light for comfortable reading, link colors that can't be distinguished from body text by color-blind users, or heading colors so dark they feel harsh. Text color is the single most consequential color decision in a UI because it affects every piece of content on every page. This guide covers WCAG contrast ratios in practical terms, how to build a text color hierarchy, the specific problem of link colors, muted text…
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