Color in UX Design: Guide Users and Build Trust
How to use color strategically in UX design. Covers hierarchy, feedback states, CTAs, and building user trust through consistent color use.
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Tags: color, design, ux
Color in UX Design: Guiding Attention and Communicating State In UX design, color is not decoration — it's information. Every color choice communicates something to the user: this is clickable, this is broken, this is unavailable, look here first. When color is used consistently and intentionally, users navigate faster and with less cognitive load. When it's inconsistent, users have to consciously analyze interface states instead of recognizing them instantly. The Core Jobs of Color in UI Color in interface design serves four distinct functions: Hierarchy — Directing the order in which users notice things State communication — Conveying status (error, success, warning, disabled, loading) Affordance — Signaling what is interactive vs decorative Brand/identity — Making the product…
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