Color Palette for Branding: Values and Examples
How to choose a brand color palette that communicates your values. Covers primary, secondary, and neutral colors with real brand examples.
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Tags: color, branding, design
Brand Color Palette: Primary, Secondary, and Accent Colors A brand's color palette is not just a list of colors — it's a hierarchy. Each color has a role, a proportion, and relationships to the others. Getting this structure right is the difference between a brand that looks polished and professional and one that looks like a pile of random colors held together by a logo. The Three Tiers of a Brand Palette Primary Color The primary color is the brand's dominant identity color. It appears most frequently — in the logo, in primary buttons, in the main navigation, in key marketing materials. It's the color people associate most immediately with the brand. Criteria for choosing a primary brand color: Differentiates from direct competitors (don't use blue if all your competitors are blue)…
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