Color Psychology Guide: Colors, Emotion, and Behavior
How colors affect user perception and behavior. A design-focused guide to color psychology with cultural variations and UI examples.
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Tags: color, design, theory
Color Psychology in Design: Red, Blue, Green, Yellow, and More Color psychology is the study of how colors affect human behavior, emotion, and decision-making. While some claims in this field are overstated (color psychology is not a magic button), the associations that colors carry are real, consistent within cultural contexts, and measurably influence user perception of brands, products, and interfaces. This guide covers what the evidence actually supports and how to apply it in design decisions. Red: Urgency, Passion, and Power Red is the highest-energy color in the visible spectrum. It's processed in a region of the brain associated with arousal and emotional intensity. Associations: Urgency, danger, passion, love, power, appetite, warning, energy. In design: Errors and alerts — Red…
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