JSON-LD for SEO: Structured Data That Search Engines Read
JSON-LD for SEO: add structured data for articles, products, and breadcrumbs. Includes schema.org types and how search engines process JSON-LD.
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Tags: json, seo, developer-tools
JSON-LD for SEO: Structured Data That Search Engines Read Search engines have two problems when they crawl a web page: they can read the text, but they cannot reliably infer the meaning. Is the number on this page a price, a phone number, a rating, or a year? Is this person the author or a subject? Structured data solves this by annotating content with machine-readable semantics. JSON-LD is the recommended format for adding structured data to web pages. Google, Bing, and other search engines use it to power rich results — the star ratings, FAQs, product prices, and breadcrumb trails that appear directly in search results. JSON-LD vs Microdata Before JSON-LD became the standard, Microdata embedded semantic annotations inline in HTML using attributes: This worked but created tight coupling…
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