Markdown in CMS: Ghost, Contentful, Sanity, and WordPress Compared
Use Markdown in headless CMS platforms. Compare Ghost native Markdown, Contentful rich text, Sanity portable text, and WordPress block editor.
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Tags: markdown, cms, writing
Markdown in CMS: Ghost, Contentful, Sanity, and WordPress Compared The decision to use Markdown in a CMS is a tradeoff between writer experience and developer flexibility. Some CMSes store Markdown natively; others convert it to a structured content model; others added Markdown support years after launch and it shows. This guide walks through how Ghost, Contentful, Sanity, and WordPress each handle Markdown, what that means for your content pipeline, and which one makes sense for developer-facing publishing. Ghost: Markdown as First-Class Format Ghost is the CMS most committed to Markdown. The Ghost editor (Koenig) supports a Markdown card that provides a full Markdown editor within the visual post editor. For technical writers who prefer plain text, Ghost Pro and self-hosted Ghost both…
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