Markdown in CMS: Ghost, Contentful, and Sanity
Use Markdown in headless CMS platforms. Compare Ghost native Markdown, Contentful rich text, Sanity portable text, and WordPress block editor.
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Tags: markdown, cms, writing
Markdown in CMS: Ghost, Contentful, Sanity, and WordPress Compared The decision to use Markdown in a CMS is a tradeoff between writer experience and developer flexibility. Some CMSes store Markdown natively; others convert it to a structured content model; others added Markdown support years after launch and it shows. This guide walks through how Ghost, Contentful, Sanity, and WordPress each handle Markdown, what that means for your content pipeline, and which one makes sense for developer-facing publishing. --- Why CMS Markdown Support Matters For developer-focused content — documentation, technical blogs, API references — Markdown is often the natural writing format. The question is not whether to use Markdown, but where conversion happens and who controls it. The three patterns:…
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