Metadata in Stock Photos: What Agencies Require and Why
Stock photo agencies use IPTC and XMP metadata for search and licensing. Learn what fields to fill in before submitting your photos.
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Tags: image, metadata, stock-photos
Metadata in Stock Photos: Copyright, License, and Watermarks Stock photography runs on metadata. When you license an image from Getty Images, Shutterstock, or Adobe Stock, the file you download carries embedded information about who owns it, what the license permits, where it came from, and who created it. Understanding this metadata tells you whether an image is correctly licensed, who to contact for extended rights, and why tampering with it is both unethical and a legal risk. How Stock Agencies Use Metadata Stock agencies embed several layers of metadata in licensed images: Copyright information — who owns the image and under what terms you may use it. This is the most legally consequential metadata in the file. Attribution data — the photographer's name, the originating agency, and…
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