Placeholder Text Best Practices: Do's and Don'ts
Best practices for placeholder text in UI design. When to use Lorem Ipsum, when to use real content, and how placeholder text affects usability testing.
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Tags: text, design, ux
Placeholder Text Best Practices: What to Use for Mockups The choice of placeholder text is a design decision with real consequences. Use the wrong type at the wrong stage and you will get feedback on the content instead of the layout, miss important edge cases, or ship with a lorem ipsum sentence visible on a live product page. This guide maps out what to use and when. --- The Four Types of Placeholder Text | Type | Example | Best Stage | |------|---------|-----------| | Lorem ipsum | "Lorem ipsum dolor sit amet..." | Early wireframes | | Thematic placeholder | "Cupcake ipsum dolor sit amet..." | Internal mockups | | Realistic dummy content | "Jane Smith, Account Manager" | Late-stage mockups | | Real content | Actual product/article text | User testing, handoff | Each serves a different…
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