QR Code Tracking: Measure Scans, Location, and Device Data
Track QR code scans using UTM parameters, dynamic redirect URLs, and analytics platforms. Learn what data you can collect and what requires user consent.
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Tags: qr-code, analytics, marketing
QR Code Tracking: Measure Scans, Location, and Device Data A QR code without tracking is a closed loop — you printed something, people may have scanned it, but you have no idea how many, when, or from where. This guide covers how to make QR codes measurable: using UTM parameters for first-party analytics, understanding what dynamic QR services track, and the practical setup for each approach. --- Two Tracking Approaches Approach 1: UTM parameters (static QR codes) Add tracking parameters to the URL encoded in the QR code. When someone scans and visits the page, your analytics platform (Google Analytics, Plausible, etc.) records the visit with the source attributes you defined. The tracking happens client-side on your website. Approach 2: Dynamic QR code service Encode a redirect URL in…
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