Word Count for Social Media: Character Limits for Every Platform
Character and word limits for Twitter/X, LinkedIn, Facebook, Instagram, and TikTok. Stay within limits and craft posts that don't get cut off.
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Tags: text, writing, social-media
Word Count for Social Media: Character Limits on Every Platform Every social media platform has its own rules about how long your text can be — and some of those rules are more complicated than a simple character cap. Twitter counts URLs differently. LinkedIn has a soft engagement cap well below its hard limit. Instagram hides most of your caption behind a "more" button. This guide covers the character limits on every major platform and the optimal lengths for maximum engagement. -------|-------------|-----------|----------------------| | Twitter / X | Post | 280 chars | 71–100 chars | | Twitter / X | Bio | 160 chars | Keep under 150 | | Twitter / X | Display name | 50 chars | — | | LinkedIn | Post | 3,000 chars | 1,300–2,000 chars | | LinkedIn | Headline | 220 chars | Under 120 | |…
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